The lingerie is too risqué! French museum blasts Etam fashion chain for filming video of semi-naked models in galleryBy Leon Watson
12th January 2012
It's one of the world's great art galleries, best known for its extensive collection of impressionist masterpieces. On display at the Musee d'Orsay in Paris, France, are works by painters such as Monet, Manet, Degas, Renoir, Cézanne, Gauguin and Van Gogh.
Also on display - thanks to French chain Etam - were three scantily-clad woman who paraded round the gallery without asking. Stripping off: The gimmick was designed to promote the upcoming launch of Etam's lingerie collection Not welcome: Officials were angered by a publicity stunt by French lingerie chain Etam where three models stripped off and paraded around one of Paris' premier art galleries Officials at the d'Orsay, set in a converted Beaux Arts railway station, were not amused by the publicity stunt - saying it was not the impression they want an art gallery to give. In the video, the models shuck fur coats after entering the museum and then walk around in Etam lingerie and stiletto heels until they are escorted out by security guards, it was reported.
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They can be heard giggling nervously as museum-goers react in shock. The museum's director told the newspaper Liberation its lawyers are making a formal complaint to Etam. The three models giggle as they walk nervously around the museum until they seem to be ushered out of the doors
Outside: The girls, fully dressed, laugh and joke about what went on inside 'I'm responsible for filming and such a shoot would never have been accepted. It's unthinkable,' Amelie Hardivillier said. Guy Cogeval, the museum's director, demanded Etam remove the video from its website. But it has already gone viral, and can be found on YouTube. This is not the first time Etam has sent underwear models to a Parisian landmark to promote collections. In previous videos the same models in underwear skate at the Eiffel Tower's ice rink and go through security at Charles de Gaulle airport.